What the Rock?! is officially moving northward to 1194 N. High Street. The space was the former location of Dee’s Shoes, with Measure of a Man to the south and the late great Zona de Corazon to the north. They’re looking forward to establishing WTR?! among other longstanding retailers such as The Garden, The Joint, Monkey’s Retreat, and Rivet.
The larger storefront will allow What the Rock?! to attract new customers with better visibility from the street. Their new and longtime fans will now enjoy more convenient parking options such as on-street meters directly in front of the new shop and the free public lot across the street.
What the Rock?! will also benefit with more retail space to bring their customers a growing selection of gifts, accessories, and clothing for their rock-n-roll lifestyles. They will remain open at the current location (1116 N. High St.) for most of August. Their goal is to seemlessly close one and reopen the other, with the potential re-Grand Opening on Labor Day Weekend.
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