What exactly is the new Swash Store at OSU?
Driving up High Street the other day, I noticed a new store had opened on campus called “The Swash Store”. I didn’t really get a good look at what it was, but the logo caught my attention (because the font used ironically contains no swashes).
Today I noticed this post on cmhindependent that has a photo of the new store as well as a description reading “Tide product that allows you to rewear clothes”.
Wait, what? That’s a store?
Yep. According to SwashItOut.com you can visit The Swash Store at 15th and High in Columbus Ohio, or purchase the products online.
It seems like Columbus is still a test-market town after all. I’ve never heard of this type of product earning its very own store, but I guess setting up shop at the largest university in the country is probably as good of a spot as any to test the waters on convenience products that offer an alternative to doing laundry.
So… anyone get a chance to check this place out yet?