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April 2021

Creating places for people

April 29 @ 12:00 pm - 1:00 pm
Free

The car changed everything. When we fled cities for the suburbs, we left behind one of our most treasured ideals, a connectedness that downtowns provided and that reflects our fundamental human need to be together. To fill this void, we created plastic malls and faux “centers” bestowed with a simulacrum of downtown neighborhoods’ look and feel. But it’s simply not enough. For eons, people have enjoyed one another’s company, thriving on a village of experiences; a symbiotic mix of interior…

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May 2021

The Importance of REALLY Knowing Your Customer

May 13 @ 12:00 pm - 1:00 pm
Free

In retail, nothing is more important than your customers--you simply don’t exist without them. Every experience, every product, every interaction needs to be meaningful or you won’t get a return visit. When you develop a retail brand, you need to define what you want that brand to stand for and how you want to be perceived. You also need to understand the marketplace, your potential competitors, and define the “whitespace” opportunities that will meet a customer need that no one…

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The 4 Equations of CX (Customer Experience), No Math Required

May 27 @ 12:00 pm - 1:00 pm
Free

Amid constantly rising customer expectations, companies must develop a customer experience strategy that is enabled by innovation and informed by analytics is vital to staying competitive in today’s customer experience industry. In this session, Dave will explain the primary drivers and differentiators of customer experience. He will share four simple equations that are critical to success and specific examples of those that are performing well and those that are not.

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