The Dispatch wrote
3 big retailers discover the World Wide Web
Tuesday, October 21, 2008
BY MARLA MATZER ROSE
Three Columbus-based retailers seem to have realized that this Internet thing is more than a fad.
DSW, Big Lots and the company that’s keeping “The Limited” name alive have all begun selling online within the past four months. The moves come several years after a majority of their chain-store peers starting selling in the virtual world.
The Limited started selling on the Internet in September. Shoe retailer DSW, which opened its first store in 1991, launched its e-commerce site in June. Discounter Big Lots has been outperforming retailers of almost every stripe with its off-price and closeout deals. This week, the retailer rolled out an e-commerce site for the first time, with a “Deal of the Day” feature.