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Third Phase of Gravity Development Planned for West Broad Street

Brent Warren Brent Warren Third Phase of Gravity Development Planned for West Broad StreetA view of the proposal from the corner of West Broad Street and South May Avenue. All renderings by NBBJ.
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Kaufman Development announced plans today to expand the footprint of its Gravity development in Franklinton. The new phase of the project, dubbed Greenhouse, will occupy the block of West Broad Street between McDowell Street and South May Avenue.

Plans call for a total of 322 apartments, first-floor commercial space, and wellness-focused amenities like a spa, infrared saunas, and meditation pods. A new seven-story building would take up most of the two-plus-acre site, wrapping around an existing building that currently sits at the corner of Broad and May.

That building was constructed in 2020 to serve as an expanded showroom for the Farrow Harley Davidson dealership. The motorcycle dealership had occupied 491 W. Broad St. for decades before closing last winter.

The one-story buildings that housed the original shop will be demolished to make room for the new development.

A press release announcing the Greenhouse project said that construction is “preliminarily slated to start in early 2023 and finish in summer 2024.”

The proposed development, which is scheduled to be presented to the East Franklinton Review Board on November 22, is located just west of the second phase of Gravity, which is currently under construction and sits across Broad from the original building. Immediately to the south is the former West Side Spiritualist Church, which will be torn down to make way for 50 units of affordable housing.

“Greenhouse is for those who seek respite from a busy urban world,” said Kaufman Development and Gravity Founder Brett Kaufman in the release. “This is urban living from an entirely different perspective—centered on and inspired by the natural world and the wellness that comes from it. Abundant plants and trees, meditative water features and curated experiences will help provide residents with a life that’s healthy, happy and extraordinarily well lived.”

More information on the East Franklinton Review Board is available here.

The new building proposed for the southwest corner of Broad and McDowell Streets.
Looking down McDowell Street, with Gravity’s second phase visible to the left.
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