Chipotle is entering the burger game by launching a brand new restaurant concept to be known as “Tasty Made”. While the burrito corporation is based in Denver, Colorado, the new burger shop will make its debut in Lancaster, Ohio.
The new restaurant concept is already drawing comparisons to In-N-Out Burger, due to its limited menu of burgers, fries and milkshakes. The food is expected to be higher in quality than traditional fast food operations (responsibly raised beef, real milk milkshakes, and freshly made buns), and is likely to compete with similar chains like Five Guys and Shake Shack.
Tasty Made will make its debut at 732 North Memorial Drive sometime this fall.