Super Size Me Creator Opening All-Natural Fast Food Restaurant in Columbus
Remember that guy who almost killed himself by eating nothing but McDonalds for a month? He’s opening a fast food restaurant just outside Westerville, and it’s popping up this weekend.
Morgan Spurlock, creator and star of Super Size Me (2004), is testing out Holy Chicken!, a restaurant serving chicken sandwiches made from “mission-driven, farm-to-table, all-natural” ingredients.
“What do people want more than somebody finally being honest with them about their food?” Spurlock said.
It’s not the first time Spurlock’s broached the subject of the lack of transparency in the food system. Other than addressing the harmful effects of low quality food on the body, Super Size Me took a look at how food corporations’ dishonest practices impact the nation’s obesity rate. Spurlock said Holy Chicken! sets a whole new standard.
“I think the people expect a level of integrity to the place automatically with me, and I think that we’re going to give it to them,” he said.
Part of Holy Chicken!’s authenticity comes from the simple menu. Along with a kids menu, they’ll serve a crispy grilled chicken sandwich. Maple mustard and spicy Sriracha sauces are optional condiments, and guests will also choose from a few sides.
The chickens are harvested from Spurlock’s own farm in Alabama. He said this way customers will know exactly where their meal comes from, and it’ll be worth the extra money. The sandwich on its own costs $7.50, and for an extra $3.50 it comes with a side and a beverage.
Holy Chicken! will only be open temporarily at the old Wendy’s at 2405 Schrock Road before it returns for its grand opening in January. The ribbon-cutting ceremony is at 10:30 a.m. on Saturday, November 19. From then it’ll be open through Tuesday, November 22 from 11 a.m. to 6 p.m.
During the four-day pop-up, Spurlock will be on-site, overseeing the store’s beginning operations. After the grand opening, he’ll regularly check in, but Holy Chicken! will be run by “people much smarter than me, living the Holy Chicken! dream and working the Holy Chicken! business.”
Ultimately, Spurlock wants to see Holy Chicken! all over America, and he seems confident it’ll happen. People care more now about what their food is and where it comes from than they ever have. Spurlock sees this “push towards these healthier products” and considers himself a trailblazer in the business of healthy fast food.
“There’s a way for someone to come in and really do something different,” he said. “What we want to accomplish is something that’s very different from what all the other fast food companies do, which is transparency, honesty.”
For more information, visit www.facebook.com/HolyChickenUSA.