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Study: Columbus is #1 Visitor Destination in Midwest

Walker Evans Walker Evans Study: Columbus is #1 Visitor Destination in MidwestImage via Experience Columbus.
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A new study from J.D. Power ranked the Top 50 U.S. cities based on customer experience during business and leisure trips, and found that Columbus was the top-scored city in the Midwest Region.

“This is a great example of how cities that are able to exceed travelers’ expectations can leave a positive impression that has real value,” stated Mike Brown, VP of Strategic Development at Experience Columbus.

The study classified cities based on six main factors: activities, cost and fees, food and beverage, infrastructure, lodging, and travel/arrival. Columbus scored particularly well in the infrastructure, food and beverage, and cost and fees categories.

“This accolade is another indicator of Columbus’ growing visitor industry and the strategic focus we’ve placed on enhancing the visitor experience,” stated Megumi Robinson, Associate Director of PR at Experience Columbus.

While rankings are always brag-worthy, this one comes with some economic gain as well. J.D. Power found that on average, visitors spend $301 per day while on a trip, but if their overall satisfaction scores highly, they’ll spend an average of $380 per day. With millions of visitors per year, those numbers start to add up for local restaurants, stores, hotels and other businesses.

“Interestingly, while visitors spend more when they have a great experience, they’re also more satisfied with the value they receive for their expenditure,” said Rick Garlick, global travel and hospitality practice lead at J.D. Power. “Especially for cities that are perhaps less thought of for tourism, the investment in creating a superb visitor experience can really pay off.”

The other top cities in the study include Las Vegas for the Western Region, Austin for the Southwest Region, Orlando for the South Region, and New York City for the Northeast/Mid-Atlantic Region.

For more information, visit www.jdpower.com/resource/destination-experience-satisfaction-study.

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