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    Starbucks Test Marketing Dark Barrel Latte in Columbus

    Have you ever heard that Columbus is a good city to test market consumer products? Apparently the executives at Starbucks think that to be the case, as they’ve launched their new Dark Barrel Latte flavor in select stores in the region.

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    Customers who have tried it have reported via twitter that the flavor is similar to that of Guinness with a rich, dark chocolate flavor. The drink is available in hot and cold versions, and a quick taste-test this morning in the Columbus Underground offices received mixed-to-negative reviews.

    Baristas at the Downtown location at Broad and Third noted that the flavor was added to the menu at the beginning of the month and said that it had been selling well. One employee noticed specifically that customers were curious and skeptical at first, but seemed to enjoy the drink once they’ve tried it.

    If you’re looking for local coffee alternatives to your Starbucks addiction, CLICK HERE.

    For ongoing discussion on Starbucks, CLICK HERE to visit our Messageboard.

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    Walker Evans
    Walker Evanshttps://columbusunderground.com
    Walker Evans is the co-founder of Columbus Underground, along with his wife and business partner Anne Evans. Walker has turned local media into a full time career over the past decade and serves on multiple boards and committees throughout the community.
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