Skreened.com Featured in Other Paper this week
The Other Paper wrote A Nationwide dropout makes a bid for the ironic-apparel market
BY ERIK JOHNS / NOVEMBER 8, 2007
A couple of years ago, with a graphic-design degree from Ohio State under his arm, Daniel Fox began a career at Nationwide Insurance. It was a job he admits he wasn’t cut out for.
But if not for his time as a designer at Nationwide, the world might be deprived of T-shirts featuring Mayor Mike Coleman in gangsta duds.
“I was on my way to the water fountain one day at Nationwide with no shoes on, and the name “Skreened” with a “k” came into my head,” Fox said. “I thought that would be a great name for a T-shirt company.”
Nationwide’s barefoot designer took his misspelled germ of an idea and headed for the door in 2005. He spent a year as an apprentice with his uncle, who ran a small clothing embroidery company.