Shop Talk: LUXEredux Bridal Boutique Offering Designer Dresses at Discounted Prices
Lindsay Fork opened La Jeune Mariee Bridal Boutique in Worthington in 2008. After several years, the business outgrew the space and moved downtown. When the boutique was still bursting at the seams with designer dresses in 2011, Fork decided to open a sample shop to clear out inventory and LUXEredux was born, located at 642 N. High St. in the Short North.
LUXEredux sells designer wedding gowns on consignment from designers and other boutiques. The boutique is one big sample sale – unique dresses at discounted prices. While some of the dresses in LUXEredux can be found at their sister store La Jeune Mariee, most of the dresses in LUXEredux do not have duplicates readily available.
The shopping experience at LUXEredux is similar to a big salon in the sense that it’s a classy environment and each appointment has a personal stylist to help with dress selection. Fork wanted brides to have a similar boutique experience, no matter the dresses’ discount prices. The experience differs in the dress selection options. Since the dresses are sold on consignment, LUXEredux does not have the ability to order a specific dress in a different size than they have on hand, as a regular bridal boutique would. That service is offered in their sister store, La Jeunne Mariee. LUXEredux instead only offers brides dresses in their size, requiring minimal alterations.
LUXEredux also offers a broad e-commerce option, where all of their inventory is online. Brides can shop online for dresses in their size, either ordering online or making an appointment to see the dress in person. They offer LUXE in a Box, too, which allows brides to select three dresses that the boutique will then package and home-deliver. The bride can keep the dresses for 48 hours, giving them the time and freedom to show their dress to their bridesmaids and family in the comfort of their own home. Once a dress is selected, the bride mails the other two dresses back.
In addition to their Short North location, LUXEredux also has a location in Cincinnati and Indianapolis, and another is opening in Pittsburg in the next few months. To see their dress inventory or book an appointment, visit luxereduxbridal.com.