Seventh Son Issuing Beer Bonds
Buy Bonds! Support local….breweries?! Seventh Son is introducing a new kind of “bond” that’s way more fun than the buy-bonds-support-the-war-effort kind of nostalgia the word normally conjures up.
Getting creative in the face of a year that has decimated the bar and restaurant industry, Seventh Son is issuing its own “bonds.” Folks can buy a $50 bond that will turn into $75 or a $100 bond that will turn into $200 come July 2021.
Redeemable at Seventh Son and Antiques on High, buyers can opt for a physical gift card to cash in on taproom purchases, or a gift code good for web purchases on beer delivery and merchandise. Cards and codes will go out on July 1, 2021.
Seventh Son Co-Owner Collin Castore says the beer bond inspiration came from two places: tacky bar signs with phrases like ‘Free Beer Tomorrow’ and trying to get creative with fundraising and pre-sale ideas outside of a Kickstarter campaign like they ran when they first opened.
The Seventh Son team pulled together quickly to make the idea a reality in time for the holiday shopping season. The bond certificate donning the face of assistant manager cat makes an ideal stocking stuffer.
With recent positive news on the COVID-19 vaccine front, Castore is hopeful that gathering together to enjoy a beer will once again be a thing by the July vesting date.
That taproom gathering is part of what makes Seventh Son Seventh Son.
“This year has been easily the most challenging year that we’ve ever had,” Castore says.
He remembers thinking in March, if they could just make it to fall things would be fine. Then Fall became 2021. Then 2021 became March 2021.
“I don’t think any business was built for this,” Castore says.
Seventh Son was not designed to have its taproom business taken away, both in terms of paying the bills and the atmosphere and interaction that’s a part of the brewery’s identity. Physical distance just doesn’t create the same experience.
As President of Ohio Craft Brewers Association, Castore has also seen how the industry as a whole is hurting, and how no business was really ready for a hurdle like the coronavirus. He says if aid doesn’t come from Congress soon, either during this administration or the next, a lot of businesses won’t make it.
Seventh Son’s beer bonds are available to purchase online. Castore says there is no set end date for purchase, but the bonds will likely be around for a little while.
For more information, visit seventhsonbrewing.com/shop/beer-bonds.