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Second-Hand Shop Marigold Now Open in Clintonville

Susan Post Susan Post Second-Hand Shop Marigold Now Open in ClintonvilleAll photos by Susan Post
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A new shopping experience has arrived in Clintonville. Offering a mix of second-hand clothing for women and children, as well as home goods and kids’ toys, Marigold opened at 3045 Indianola Ave. in mid-February 2019.

Marigold is a familiar name for some shoppers, representing the jump to brick-and-mortar from Jolie Ankrom’s popular Marigold Curated Instagram account. The success of Marigold pop-ups, plus the inherent desire to try before you buy, put Ankrom and her affordable collection of goods in the Clintonville strip of stores.

Marigold offers a selection of second-hand women’s clothing through size 3X. Ankrom says there is a little something for everybody. Neutral, timeless classics share rack space with select vintage and more trendy styles. Shoppers can make it an outfit with a curation of handbags, jewelry and shoes.

The shop carries children’s clothing from newborn to size small, as well as toys and books. When it comes to home goods, Mid-Century style is prominent along with a few more boho pieces. There’s also a section dedicated to Ankrom’s other business, Brim Papery, which features notepads, cards, mugs and more.

Ankrom is passionate about giving second-hand and thrift store finds new life.

“People donate their clothes to the thrift store and assume that’s the good deed they are doing, but actually 20% is the number of clothes that are actually bought at thrift and consignment, so 80% of the clothes that people are donating are going to landfills,” Ankrom says.

Marigold does its part to divert clothing from thrift shops and landfills by working with free stores in the community. Ankrom recently added the option for customers to sell their gently used clothing and home goods to Marigold. Whatever clothing she doesn’t add to the collection, Ankrom gives customers the option to allow her to donate them to places like the Little Bottoms free store.

With a physical storefront, Ankrom is reaching a new customer base.

“A lot of customers are people that know me from Instagram,” she says. “But there’s also been a good deal of foot traffic; people who have never heard of me and just see the yellow storefront and want to pop in and see.”

Marigold has been especially popular with the moms. Not only does Ankrom offer affordable options, most pieces are priced between $3 – $25, there’s a play area for kids in the store. A mom herself, Ankrom is also willing to do a little kiddo facetime while moms shop.

Ankrom will continue to sell a smaller selection of Marigold’s inventory online.

Marigold is open from 11 a.m. – 5 p.m. Wednesday – Saturday. For more information, visit marigoldcurated.com.

Read More: Find out how Marigold went from successful Instagram account to storefront on The Metropreneur.

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