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Rowe Boutique’s 5th Annual Fashion Show Slated for Sept. 12 at Miranova

Melanie McIntyre Melanie McIntyre Rowe Boutique’s 5th Annual Fashion Show Slated for Sept. 12 at Miranova
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The ballroom at Miranova.

Tickets for Rowe Boutique’s 5th annual fashion show are on sale now.

Titled NightFall, the show will be held downtown tomorrow evening at The Ivory Room at Miranova, located on the 6th floor of 2 Miranova Place.

Thirty looks −combining clothes, shoes and accessories that mix “rustic simplicity” with “structured city style”− will come down the runway.

“We styled the show in a way that combines the sophistication of a city gal with the rugged casualness of the great outdoors,” said Rowe Owner Maren Roth.

Featured labels include Anine Bing, Foley & Corinna, For Love & Lemons, Generation Love, IRO, Jenny Bird, Mackage, Matt Bernson, Otis & Maclain, Smythe, Style Stalker, and Twelfth Street by Cynthia Vincent.

When Roth went on her fall buying trip seven months ago, she was taken with the Navajo prints, plaids and chunky knits she saw, as well as the leather, coats and structured pieces, and the resulting juxtaposition of casual and formal, hard and soft.

“I wanted it all and I wanted to be able to combine these drastically different looks in a cohesive, wearable way,” she said.

Hors d’oeuvres by Cameron Mitchell Catering and desserts by Kittie’s Cakes will be served during the pre-show cocktail hour that begins at 7 p.m. Attendees can also peruse jewelry from The Diamond Cellar while taking advantage of the open bar.

Post show, attendees can make purchases at Rowe’s pop-up shop.

“All of the looks are photographed in the look book along with the names of the designers and the prices, so guests can beeline to the items they want directly after the show,” Roth said.
Tickets for the event are $50 at Rowe until the end of business today; they are $65 at the door.

Proceeds benefit the Jack Roth Fund, which was established to support Camp Netaim, a camp for special needs children, and research and treatment at the Arthur G. James Cancer Hospital.

Since it’s founding in 2006, the fund named for Roth’s father, who died from lung cancer two years prior, has raised $700,000.

“Although my dad would never want all of this attention on him, he would be proud knowing we continue to keep his passions and ideals alive by giving to Camp Netaim through Masorti and to The James for lung cancer research,” she said. “If there had been more research then, he may not have been taken from us so young.”

In addition to raising money for the Jack Roth Fund, Rowe puts on the fashion show to give its most loyal customers and friends a fantastic night out, “where they can dress to impress, let go and, for a few hours, enter the wonderful world of fashion,” Roth said.

“I could not pull this event off without the help of a lot of people, including the Rowe team, but most importantly Sarah Jurcyk and Claire Lowe,” she continued. “They don’t always get the recognition they should, but they have put their heart and souls into making this show a success for the last five years!”

Photo of ballroom courtesy Irvin PR.

To learn more about the fashion show, visit RoweFashionShow2013.com.
To learn more about Rowe Boutique, visit RoweBoutique.com.

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