The Alive wrote On a roll
By Brittany Kress
June 12, 2008
To reach the intersection of health, environmentalism and economy, just ride a bike. It’s an idea more and more people have found appealing. Stuart Hunter is working to keep that momentum rolling with an appealing bike-shopping experience.
“For the new or novice consumer walking into a bike store, they’re extraordinarily intimidating places,” said Hunter, CEO of bicycle store Roll. “They’re usually cramped and poorly organized … and the customer service is usually appalling.”
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