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Prime Social Group Launches Westland Mall Drive-In, Concert Series

Taijuan Moorman Taijuan Moorman Prime Social Group Launches Westland Mall Drive-In, Concert SeriesA view of the Westland Mall - Photo by Walker Evans
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Prime Social Group has announced the opening of a socially distant, COVID-19 compliant drive-in live music and event venue, the Westland Mall Drive-In. The venue will host its first-ever drive-in concert series, starting Thursday, Sept. 10 with Ohio favorites Mojoflo and The Floorwalkers.

“Our fans have missed having live music in their lives amid the COVID-19 pandemic,” said Zach Ruben, co-founder of Prime Social. “As an organization, we had to reevaluate all of our operations and recreate the amazing PSG experience our audience expects while offering peace of mind regarding health and safety.”

“We have put together an awesome and exciting series in a unique setting that I feel people will really enjoy,” he said.

The company worked closely with local officials when developing the drive-in concept in order to comply with all COVID-19 guidelines.

Those guidelines and measures include hand-sanitizing stations, cleaning and sanitizing of restrooms every hour and on-site concession delivery. Facial coverings are also required for all attendees, staff and crew when outside of vehicles or in all common areas.

The venue is located across from the Hollywood Casino at 4411 W. Broad St., and will operate throughout the fall. Local and national acts across various genres will be featured, as well as film and comedy.

The venue is also available to organizations and nonprofits looking for an outdoor venue amid the pandemic.

Instead of individually purchased concert tickets, each ticket to the Westland Mall Drive-In will admit one car, truck or SUV with up to four passengers. Additional passenger tickets will be offered for a maximum vehicle capacity of up to six people per vehicle.

In addition, any party with over four people must all be from the same household, per COVID-19 protocols. And each vehicle will be allotted a 15×20 parking and tailgating space where audiences can sit in their cars or even bring folding chairs to enjoy the show.

All events will be broadcast over an FM transmitter. Merch areas, food trucks, and concessions will be on-site and offer options such as car delivery.

“While things may look a little different, we are confident people will appreciate the return of live music to their lives,” said Ruben.

VIP and general admission tickets for the concert series go on sale Friday, Sept. 4 at 11 a.m. at WestlandDriveIn.com. Due to limited capacity, guests are encouraged to purchase tickets in advance. 

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