Paloma Wellness Wants to Be an Escape From the Daily Chaos
“Paloma is really a destination for people to be able to unwind, be able to remove themselves from the daily chaos, and come here to really see it as a destination for their physical, mental, and spiritual wellbeing,” said Stella Giometti, co-founder of Paloma.
Giometti and Angela Gann, Paloma’s other co-founder, are former retail executives who left the “churn and burn” and long hours of the retail sector to pursue a shared interest in wellness.
They began concepting what would become Paloma Wellness two years ago and started buildout last November. Paloma opened its doors at 1197 W. 5th Ave. toward the end of September.
Paloma is divided into three sections: a retail and lounge area, treatment rooms, and a meditation dome.
“What we are finding is that we believe that consumers are really craving a connection with the natural world around them,” said Giometti, pointing to the natural-looking color pattern and soft architectural lines that transport guests to the southwestern U.S. or to the Middle East. “We’ve traveled all over the world, truly. And it really pulled from just various places that have inspired us, and we brought back the ideas.”
Paloma offers self-care services in each of its seven treatment rooms, featuring a variety of massages, facial, and sugaring treatments starting at somewhat accessible prices. (The cheapest facial is $50, while the cheapest massage is $45.) Their services also include what’s “trendy,” such as treatments that boost immunity and improve circulation that will be launched later this fall.
Another trendy treatment offered at Paloma is aura photography. The space has one of 20 cameras in the country that visually reads energies.
“Massages and facials are a point of entry for a lot of people in the wellness sector. It’s something that they’re familiar with,” said Giometti. “So our goal is to be able to bring them in with things that they’re very familiar with…and then have them step into other wellness trends and experiences like meditation.”
Giometti points to statistics on anxiety and depression in the U.S. as a reason there’s a need for meditation practices in the community. Some 40 million adults are currently suffering from anxiety disorders and the federal government’s Disaster Distress Helpline has seen an 880% increase in calls and a 1000% increase in texts since the start of the pandemic. And there’s currently a shortage of the antidepressant Zoloft.
Giometti says Paloma has sold out almost all of its meditation classes since opening.
“There’s a lot that’s been going on for people. Like you think about the pandemic, you think about social unrest, you think about a presidential election, and you think about natural disasters,” said Giometti. “And what we really wanted to create here was something that would literally just allow people to escape all of that.”
Because the pandemic started right in the middle of Paloma’s buildout, they were able to take advantage of the opportunity to include building features other facilities may have had to introduce after the fact. An air purification system built into their HVAC minimized the exposure rate to COVID -19, the flu, and other diseases and viruses.
“So if you’re in a room with someone for a half an hour, it reduces your exposure rate by 99.6%. If you’re in the room with someone for an hour, it reduces the exposure rate by 90% all through the filtration system,” said Gann. “Had we finalized our buildout, we probably wouldn’t have made a decision to invest in something like that.”
There are also devices in every treatment room to sanitize small items such as keys, phones, and jewelry before a guest does a treatment, and touchless sanitization stations throughout the space.
In addition to meditation and treatment, Paloma offers a wide selection of intentional products.
“For us, wellness doesn’t mean coming to Paloma once a month and getting a treatment. It means being able to also have a practice at your home,” said Gann. Of their “five pillars of wellness,” there is something for everybody, from meditation practices, sleep and anxiety, massage, and skincare to sexual wellness.
“[These] are all things that we feel like are really going to set up our community to be able to not only learn new skills, in coping, kind of with the current climate of the world, but also to kind of show themselves some self-compassion, some love,” said Giometti. “We believe that we’re opening at a time when self-care is needed more than ever.”
Paloma is currently by appointment only. An e-commerce site is also to be launched in the next few weeks.
For more information, visit www.experiencepaloma.com.