Old Spice Picks the Gateway for First-Ever Barbershop
On March 1, Old Spice will open its first-ever brick-and-mortar barbershop at the University District’s Gateway, 1614 N. High St.
According to the brand, the area’s young, diverse demographic brought Cincinnati-based Proctor & Gamble’s Old Spice up to Columbus for its new retail presence.
In its first retail space, the men’s grooming product brand will offer an “immersive world of Old Spice,” featuring a content studio, celebrity barber residency, Old Spice easter eggs and more.
“Old Spice is turning the traditional barbershop on its head by welcoming guys into the Old Spice universe for a real-life experience with the brand they know and love,” said Leif Edgar, Old Spice Brand Director at Procter & Gamble. “Every single detail from the front desk to the mural in the back of the shop has been created for a truly memorable experience as we help our guys navigate the seas of manhood with the perfect haircut, style and hair grooming products.
Old Spice will utilize its on-site content studio to capture, produce and distribute content ranging from celebrity barber tips to funny, over-the-top haircuts. Weekends will welcome well-known barbers offering hair styling, information sessions and more.
Additionally, Old Spice has teamed up with local coffee roaster Brioso on a co-branded roast that will be served at the shop.
For more information, visit oldspice.com.