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Ohio’s Own: S’mores Fluffbutter

Miriam Bowers Abbott Miriam Bowers Abbott Ohio’s Own: S’mores FluffbutterPhoto by Miriam Bowers Abbott.
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How’s that new year’s resolution going? The start of the year is always a big month for the health food industry. Of course, the term “health food” itself is relative. One healthy eater’s fat-free treat is another’s high-carb poison.

Entering into the controversial fray is Fluffbutter, a Cincinnati product made by D’s Naturals (now No Cow). Sold in a 10-ounce jar, the label describes it as “protein infused peanut butter,” and it is: two tablespoons delivers 11 grams of protein, which is decidedly more than the 8 grams you get from two tablespoons of regular old peanut butter.

Fluffbutter is also infused with bonus flavors. Online stores such as VitaminShop and SupplementsGeeks offer the spread in flavors such as Tuscan Tiramisu, Salted Caramel Sundae and Creamy Chocolate S’mores. The latter version does not actually start out “creamy.” Like lots of natural products, it’s the sort of nut butter with oil on top, so you have to stir vigorously. So, there is exercise involved in consuming it too: more bang for your buck.

After stirring, the end product is fairly silky smooth. And it tastes sweet and somewhat chocolatey, like a s’more, as the title suggests. The flavor is also a little reminiscent of a protein drink. All the extra flavors come courtesy of an interesting combo of ingredients that’s listed on the label. There are peanuts, of course (D’s nuts, right?), also rice protein, pea protein, monk fruit and stevia extracts. The extracts add in a little sweetening power, replacing typical (but scorned) additions such as high fructose corn syrup, aspartame or sucralose.

Fluffbutter is dairy free, soy free, gluten free, and vegan-friendly. A jar will set you back about 10 bucks, plus shipping. Experiments teaming the spread with graham crackers got mixed results, but a banana makes a good partner for the stuff, as long as a banana fits into your health food rules.

For more information, visit nocow.com

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