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New firms enter market for downtown wallscapes

Walker Evans Walker Evans
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The Dispatch wrote New companies enter market for wallscapes

Tuesday, November 27, 2007 6:31 AM

BY MARLA MATZER ROSE

If there seem to be more giant ads Downtown than ever before, you’re not imagining things.

Orange Barrel Media, the company that first became known for the massive building-bound signs, has been joined by two competitors in the months since a legal challenge to the practice was resolved.

Downtown has limited space for framing these outsized billboards, and Orange Barrel founder Pete Scantland says he has the edge in the market.

Scantland said ads will begin being shown Dec. 20 on LED video screens at Broad and High streets. He said seven of the eight available spots have been sold to Anheuser-Busch, AT&T, Huntington Bank, Nationwide, NBC, Kroger and Ohio State University Medical Center.

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