Mikey’s Late Night Slice Partners with Casino on New Location
Hollywood Casino Columbus will soon be serving up poker with a side of pizza. Local pizza joint Mikey’s Late Night Slice will be licensing a new location inside the west side casino at 200 Georgesville Rd., becoming its exclusive pizza partner.
“The Late Night Slice family couldn’t be more excited to be joining the Hollywood Casino and Penn National Gaming Family,” says LNS founder Mikey Sorboro. “This is an amazing opportunity to bring our concept to an audience that really fits our specific style and brand. It’s a real home run.”
LNS will replace the space currently occupied by IO Bar, and be available at The OH! Sports Bar and the casino’s cafe. At its fully-branded location, casino-goers will find a menu similar to LNS’ other spots (plus cocktails and draft beer), while the other locations will be slinging slices.
“As we continue to look for ways to delight and entertain our guests, Mikey’s seemed like a natural fit,” says Jason Birney, Vice President & General Manager for Hollywood Casino. “They run a fantastic operation, their brand ties humor and edge and we are ultimately bringing even more energy to the casino floor.”
The casino approached LNS about opening a location inside its walls, with the two ultimately landing on a licensing agreement with Hollywood Casino and Penn National Gaming – a first for the pizza joint.
“This is the first time we’ve had to train an entire outside company to make our products and follow our brand guidelines,” Sorboro says. “It’s been a lot of work, but we’re excited and hope the hard work pays dividends.”
Licensing the concept required the restaurant to take an even deeper dive into its operations, outlining everything so another group could recreate the signature LNS experience.
“It’s a new and exciting extension of our business that we’re looking forward to developing,” Sorboro says.
LNS at Hollywood Casino is potentially just the first in pizza-poker mashups.
“Luckily with Penn National as our partner, the possibility of doing more locations within their system is not only possible, but we hope likely,” he says. “We also want to explore other potential areas of this space like airports, travel centers and perhaps even a traditional franchise situation.”
LNS inside the casino is expected to open in May 2021. Until then, IO Bar will remain open Thursday through Sunday during renovations.
Additional LNS locations include full-service restaurants at 268 S. Fourth St. and 457 N. High St. Downtown, as well as at Woodlands Backyard, 668 Grandview Ave. in Grandview, and Over-the-Rhine in Cincinnati. Quick service slices are available at 1030 N. High St. in Short North next to Oddfellows Liquor Bar.