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Middle West Celebrates 10 Years With Brand Revamp

Lauren Sega Lauren Sega Middle West Celebrates 10 Years With Brand RevampPhotos by Walker Evans.
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It’s anniversary time for Middle West Spirits. The local craft distillery is turning 10 this year, and as part of the celebration, the company has revamped their branding to achieve one that “better reflects where the company is today, and where it’s going.”

“A milestone like this is a natural place to reflect and renew – on our past work, lessons learned, and new paths to be forged,” said Brady Konya, co-owner and General Manager of Middle West, in a release. “We’ve grown a lot in over the past 10 years and it felt like this was the perfect window to re-imagine our brand through fresh, forward-looking eyes.”

The new branding includes a refreshed website that’ll launch in early 2019, a full label redesign courtesy of Columbus-based Mynte Design Co., and new glass profiles for their vodka and whiskey lines created by Anchor Hocking.

Middle West’s spirit line-up will also now be categorized into three brands, each with their own label and bottle profile: OYO, for their signature vodkas; Middle West Spirits, for their whiskeys; and Vim & Petal, for the company’s gin.

“Having the opportunity to partner with Middle West to create new premium spirits bottles has been an exciting project,” said Brett Fulford, Executive Vice President, Specialty Business Unit, The Oneida Group, in a press release. “We really took the time to think through every detail and make the bottles as unique and memorable as possible. From the imprint on the shoulders to the initials stamped on the bottom, we worked together to create something that feels both modern and classic.”

The bottle redesigns elevate their aesthetic while leaving their products recognizable. For example, Middle West’s bourbon whiskey keeps their signature tree while dropping the “OYO” designation. Meanwhile, their vodka bottle, now taller and more slender, has dropped the tree in favor of the “OYO” label.

“Our work focused on elevating both the intentional way Middle West makes products and its foundation here in the Midwest,” said Jenn Stevens, owner of Mynte Design Co., in the release. “Living here is about having a full, rich life, and the Middle West experience reflects that. The new packaging highlights this in an elegant way, and we love how it extends across the brand.”

Middle West’s new packaging will be presented at state agencies in Ohio by mid-September. The celebration goes beyond the bottle as well, as the company will be hosting a series of anniversary events through the end of the year.

For more information on these events, visit their Facebook page.

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