Crimson Cup Coffee Coming Soon to Easton Town Center
The new $500 million Easton Expansion is getting a dose of caffeine. Crimson Cup Coffee & Tea will open its third area coffee shop under the name Crimson.
The new flagship coffee shop will focus on creating an immersive experience that will connect guests with not only an exceptional cup of coffee, but the stories of the farmers Crimson Cup works with around the world.
“Crimson is rooted in bringing you closer to your favorite cup,” says Crimson Cup Founder and President Greg Ubert. “This fresh new concept will feature distinctive, highly nuanced coffees and teas, innovative drink recipes and compelling stories from coffee growers – all in an incredibly approachable space.”
Crimson’s menu will feature unique single-origin coffees, fine loose-leaf teas and seasonal cold brew cocktails, along with a rotating menu of fresh, new and innovative beverages.
“This will be a new expression of what coffee means to us,” says Brandon Bir, director of education and sustainability. “We want to showcase our best, and add an elevated level of service and transparency to our offerings.”
Bir hopes to foster a more culinary appreciation of coffee, similar to that of wine, chocolate or cheese.
Sourcing coffee and teas from Guatemala and Peru to Ethiopia and China, Crimson Cup developed its Friend2Farmer direct trade program to help farmers earn a fair return for their hard work.
“Part of our work is connecting the farmer and consumer – so that farmers understand what consumers want and consumers appreciate the farmers’ work,” Ubert says. “Crimson is another vehicle for showcasing the farmers’ stories.”
The new 2,000 square foot shop at Easton will have seating for about 30 across a variety of spaces, including modular sections to accommodate larger meetings, smaller conversation areas and cozier spaces for solo work.
“We were intrigued when Easton approached us about becoming part of this significant expansion, which will cement its place as the best-in-class example of a live-work-play project in the nation,” Ubert says. “The concept is new and exciting for Easton and Columbus. It seemed an ideal location for our new flagship store.”
Crimson joins a variety of previously announced tenants, spanning nightlife to retail, including RH Gallery, Arhaus Furniture, True Food Kitchen, Forbidden Root Brewing Company and Ivan Kane’s Forty Deuce Cafe and Speakeasy. Opening dates are slated for late 2019 through early 2020.
Crimson is slated to open by the end of 2019.
Crimson Cup also operates coffee shops in Clintonville and Upper Arlington.
For more information, visit crimsoncup.com.
Love coffee? Love Crimson Cup? Learn more about how they do it this Saturday, August 31 at the Coffee ColLab featuring coffee tastings, brewing demos, a latte art throw down and more – all at Crimson Cup’s Innovation Lab! Details here.