Local Caterer Rebrands to Together & Company
After more than two decades and 25,000 events, Two Caterers is rebranding. The catering and events company started by Angela Petro in 1997 will now be known as Together & Company.
“When I co-founded our company 22 years ago, it consisted of two people, hence the name Two Caterers,” Petro says. “However, over the years, the company has evolved to much more than our name suggested.”
The company now boasts 150 employees hosting 3,000 events annually. Together & Company also operates the popular event venue High Line Car House and is slated to open the three-story, 21,000 square foot The Fives at The Reach at Goodale in spring of 2020.
The idea of a rebrand took root a few years ago. When taking a strategic look at the business, Petro realized there was room to grow in making sure every employee shared in the vision of the company.
“We can’t move forward as a company and as a team unless we truly do have everyone on the same page,” Petro says.
She wanted employees to understand their ‘why’ and where Two Caterers was headed as a company – to be able to articulate what made their business unique.
Together & Company has outlined their vision for the future as “Stay Fresh. Be Relevant. Honor our Roots.” With the rebrand, Petro also wants to highlight the services the company has long offered that people might not be aware of.
While “Two Caterers” implied small, the caterer has executed weddings, galas, ceremonies and celebrations ranging from 10 to 3,000 guests. Together & Company also has an internal design team capable of branding an entire event, from design work to show flow.
Petro worked with a facilitator and Jenn Stevens of Mynte Design Co. to arrive at the new name. Naming, or renaming, a business is never an easy process. Petro began by narrowing down a list of 100 words, while struggling to find something that felt authentic. She started thinking about the “Two” in their former name, and kept coming back to the word ‘gather,’ when the “together” lightbulb went off.
“Gathering people together and delivering genuine hospitality with creative and flavorful food, has always been at the heart of what we do,” says Petro.
The business was able to keep its initials with ‘Company,’ which Petro loves the dual meaning of. It’s both what they do, and who they bring together.
“Our name and brand are now authentic to who we are and what we can do. Being genuine and properly reflecting our expertise and values will ensure we are focused on our vision for growth, and attract the best people to work with us,” Petro says.
The new name will carry the company through the growth of the next 20 years. A growth Petro says will always be intentional. In the short term, much of the focus will be poured into getting The Fives up and running. The first event in the new space is already booked for April 2020.
Together & Company will also continue as sister entity to Petro’s trio of Sweet Carrot restaurant locations.
For more information, visit togetherandco.com.