Jewelweed Returning to Brick-and-Mortar with Franklinton Shop
Sarah Dixon, owner of flower and plant shop Jewelweed Floral Studio, thought a major catastrophe like the coronavirus pandemic could mean dubious things for her business.
As it turns out, the opposite was true.
“COVID encouraged people to reach out to each other in more ways than before,” Dixon says. “People were sending flowers and plants to their loved ones to say we miss you and we’re in this together!”
Despite fear and uncertainty at the unprecedented situation, Dixon spent months of the pandemic delivering plants and flowers that provided a small bit of comfort to their recipients.
The uptick in business meant her home-based operation was bursting at the seams. It was finally time to go back to brick-and-mortar.
Jewelweed had previously set up shop on Long Street Downtown, initially opening in 2016. Although doing well in her third year, Dixon hit the unwelcome hurdle that the shop’s lease would be ending in 2019 – along with several other small, local businesses in her building – to make way for a new development, @ 150 North Third Street.
At the same time her lease was ending on Long Street, Dixon faced some health issues. Instead of rushing into a new location, shed decided to reflect and rest and make Jewelweed a home-based operation for the time being.
In looking for her new brick-and-mortar, Dixon wanted to be a part of an area that celebrates art and is still growing. She found that home in Franklinton at the River & Rich development.
Occupying about 975 square feet of space at 391 W. Rich St., Dixon says the layout will be similar to her old location, but the added bonus of a loft space will provide a more calm, private area for wedding and event consultations.
There will, of course, be flowers and houseplants at the new shop, but Jewelweed also offers floral and plant delivery in Columbus and the outskirts of the city as well as floral services for weddings and other special events.
“I source directly from local flower farms as much as possible and plant nurseries, growers and greenhouses in the state as much as possible,” Dixon says.
The shop will also stock a selection of candles, bath and beauty products and home decor items.
Jewelweed is aiming for a soft opening in mid-October. Until then, Jewelweed is offering floral and plant delivery.
For more information, visit jewelweedfloralstudio.com.