GCAC Presents: Market to Market Bicycle Adventure
A couple years ago, Walker Evans had the brilliant idea to introduce me to Jill Moorhead, my marketing counterpart at The Hills Market, thinking that we could cook up some sort of cross-promotional event. Our initial meeting at the Cup O Joe in Clintonville was a little like going on a first date with someone that you just instantly click with. After exchanging background histories (hometowns, education, job history) and other tidbits about our lives and our markets we got down to the business of birthing a brand new event that combined our respective markets, a bike trip and as many local businesses and organizations as we could bring to play along with us.
We’ll be celebrating the fourth iteration of our “baby,” the Market to Market ride on Saturday, May 7th and we have upped our game since the first excursion in October of 2009. Your mama always told you that breakfast is the most important meal of the day and that’s especially true when you are about to go on a marathon-length bike ride. The Hills Market fortifies their riders with their traditional pancake breakfast. The North Market is providing quiches and muffins from Expressly Market Bakery & Bistro on this go-round. Both Markets will be serving locally roasted Crimson Cup Coffee and Snowville Creamery Milk if you need a caffeine-boost or a little extra calcium on Saturday morning. And all riders will be stylishly attired in a custom event t-shirt designed by Clinton Reno.
Riders are issued a passport and once they hit the trail they can stop and visit along the way with some fabulous local businesses and organizations. B1 Bicycles is there for you if you blow out a tire with a patch kit; Seagull Bags will be sporting their uber-stylish, locally made messenger bags; Columbus Food Adventures will tell you about their culinary tours; Bike the Cbus will entice you to sign up for their next event in September; Columbus Alive will be showing off the new Dispatch publication titled “Crave”; Yelp’s bubbly representative Christina Christian will be passing out waters to quench your thirst; Pattycake Bakery always has samples of their incomparable sweets; Local Matters will be doing cooking demonstrations at the North Market farmers market; the Small Business Beanstalk will be distributing free membership cards; the Olive Orchard will be showing off their exquisite olive oils; Wexner Center for the Arts will add a little more culture to the ride; Wild Goose Creative is always good for music or poetry along the trail; Open Heart Arts will amaze and amuse with their colorfully costumed characters; Eartha Limited will extol the virtues of recycling and explain the capabilities of their new facility and the Friends of the Lower Olentangy Watershed will educate you about the beautiful body of water along which you are traveling.
Pedal Instead Bike Parking:
If you show your passport at each market once completing your ride you will receive a goody bag with discounts from local merchants and vendors. And for a splendid end to your ride, each passport includes a coupon for a free small scoop of Jeni’s Splendid Ice Cream redeemable at either market. More than 1,000 riders have embarked on this excursion since the initial ride in 2009. We hope that you will join us on Saturday!
Market to Market will take place on Saturday, May 7. Registration is $15 in advance and $20 at the door. Registration can be made online at northmarket.com or thehillsmarket.com by phone by calling 614-846-3220 (The Hills Market) or 614-463-9664 (North Market).
GCAC Presents is a bi-weekly column brought to you by the Greater Columbus Arts Council – supporting art and advancing culture in Columbus – in partnership with the Columbus Arts Marketing Association, a professional development and networking association of arts marketers. Each column will be written by a different local arts organization to give you an insiders look at the arts in Columbus.