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Lifestyle Communities and PromoWest Partner for Another Five Years

Home Forums General Columbus Discussion Music Lifestyle Communities and PromoWest Partner for Another Five Years

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    Walker Evans
    Walker Evans

    Press Release:

    Lifestyle Communities and PromoWest Partner for Another Five Years

    It has been six years since Lifestyle Communities and PromoWest Productions first agreed to a naming rights sponsorship that would make “The LC” and “Lifestyle Communities Pavilion” household names in Central Ohio. Recently, the two entities signed an agreement that will maintain Lifestyle Communities’ naming rights for five more years. “It’s been an exciting ride for us to have our name synonymous with such a prominent entertainment venue,” said Michael DeAscentis, Jr., CEO of Lifestyle Communities. “It has also been a great way to keep our company in the public eye and to identify directly with potential residents.”

    Although a few alternate sponsors vied for consideration, it was Lifestyle Communities that was once again granted the naming rights sponsorship. “In the end Lifestyle Communities remained the strongest fit for the sponsorship, and we also recognize the value that has been generated from recognition of ‘The LC’ name among our fan base” said Scott Stienecker, President of PromoWest Productions.

    At first glance you might not think that the idea of housing necessarily fits with an entertainment venue, but Lifestyle Communities and PromoWest have found ways to make it work. “It’s in the experience that we find common ground” says DeAscentis. “The experience is everything at Lifestyle Communities from the home you choose to the amenities and events available. The Pavilion offers a natural extension of this, which we’re proud to offer residents through ticket giveaways, concert pre-parties, and the overall affiliation.”

    One of the area’s most popular music venues, Lifestyle Communities Pavilion hosts some of the biggest touring musicians each year across a variety of genres. The first of its kind, The LC was built with a reversible stage that allows it to host 2,200 concertgoers indoors or 5,000 outdoors making it uniquely flexible to the type of show and the weather.

    Although details of the new agreement have been kept confidential, a new logo has been released for Lifestyle Communities Pavilion which will begin to roll out publicly over the next few months. Both entities are optimistic that the popularity and recognition each has gained in the Columbus market will continue to benefit one another throughout the new term.

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