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Dispatch killing off The Other Paper

Home Forums General Columbus Discussion Dispatch killing off The Other Paper

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  • #95221

    groundrules
    Participant
    #529026

    Graybeak
    Participant

    Doesn’t come as much of a surprise, really. Interesting that they chose TOP insteand of Alive.

    This may open up opportunities for that other other paper, however.

    #529027

    Ezmerelda74
    Participant

    That sucks!

    #529028
    Walker Evans
    Walker Evans
    Keymaster

    Full Press Release:

    http://www.theotherpaper.com/news/article_a70030de-5902-11e2-b9d4-001a4bcf887a.html

    The Other Paper to discontinue publication
    Posted: Monday, January 7, 2013

    Columbus, Ohio (January 4, 2013) – The Dispatch Printing Company announced today that it will cease publication of The Other Paper at the end of the current month. The last issue is set for distribution on Thursday, January 31, 2013.

    The Other Paper was one of the Central Ohio media properties acquired in September, 2011 from American Community Newspapers. It became a second free-distribution entertainment weekly publication for The Dispatch Printing Company which already had Alive! in its portfolio of products.

    “In viewing the research of who reads the two publications, and after hearing from the local advertising community, it became more and more obvious that one publication would better serve our readers and advertisers,” said Michael Fiorile, President and Chief Operating Officer of The Dispatch Printing Co.

    Reader feedback indicated that The Other Paper and alive! had too much overlap between the two publications. Advertiser feedback indicated the two publications didn’t have enough differentiation in their audiences. Alive! was judged the stronger brand which led to the final decision.

    This decision will allow more focus and resources to be directed toward alive! in 2013 which serves readers and advertisers in the very best way.

    All media inquiries should be directed to Phil Pikelny, VP-Dispatch Digital and Chief Marketing Officer at (614) 461-5222 or [email protected]

    #529029

    Graybeak
    Participant

    The full irony being the whole point of The Other Paper was to be a counterpoint to the “evil” Dispatch. Printing the stories that the Wolfe Establishment would never print.

    Won’t miss Petric though…

    #529030
    Snarf
    Snarf
    Participant

    Graybeak said:
    The full irony being the whole point of The Other Paper was to be a counterpoint to the “evil” Dispatch. Printing the stories that the Wolfe Establishment would never print.

    Won’t miss Petric though…

    Petric can drown in a sea of piss.

    #529031
    MichaelC
    MichaelC
    Participant

    And The Dispatch’s goal all along finally comes to fruition.

    Will be curious to see how many employees are hired on at Alive.

    #529032

    Brant
    Participant

    Graybeak said:
    Doesn’t come as much of a surprise, really. Interesting that they chose TOP insteand of Alive.

    This may open up opportunities for that other other paper, however.

    Look for CU Weekly, hitting newsstands Feb. 7!

    #529033

    Pablo
    Participant

    I stopped reading TOP when the Dispatch bought it – the paper became really boring. I used to like to read the Booster (Clintonville weekly) but it’s so bland now that the Dispatch took over – I pitch it right in the recycling bin.

    #529034
    vestanpance
    vestanpance
    Participant

    Ok that’s settled, now we move on to the Columbus monthly vs capital syle battle.

    #529035

    Hamsterdam
    Participant

    The Other Paper went downhill when it lost really good (albeit super liberal) writers like Aaron Marshall, Lindsey Teeter and Dan Williamson.

    Still, it was an enjoyable read on Thursdays. Always meant that the weekend was close.

    #529036

    rustbelt
    Participant

    I think everyone correctly predicted the end of The Other Paper when the Dispatch bought it.

    But, if people find they can’t live without TOP’s music “coverage”, I’m willing to write, on a weekly basis, that the Beatles/1960s constitute the only music that matters and ever will matter. Oh, and Jack White. For a small fee.

    Now here’s hoping Alive (finally/eventually) discovers that non-whites also live in the Columbus area.

    #529037

    heresthecasey
    Participant

    Pablo said:
    I stopped reading TOP when the Dispatch bought it – the paper became really boring. I used to like to read the Booster (Clintonville weekly) but it’s so bland now that the Dispatch took over – I pitch it right in the recycling bin.

    +1

    #529038
    Walker Evans
    Walker Evans
    Keymaster

    Brant said:
    Look for CU Weekly, hitting newsstands Feb. 7!

    We’ve got no current plans to step backward into print media. ;)

    #529039

    cbus11
    Member

    Waiting for a post from ‘my medium is dying’.

Viewing 15 posts - 1 through 15 (of 90 total)

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