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Branding Columbus | News & Discussion

Home Forums General Columbus Discussion Branding Columbus | News & Discussion

Viewing 15 posts - 16 through 30 (of 35 total)
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  • #1046245
    Walker Evans
    Walker Evans
    Keymaster

    Great video with some good stuff, and some stuff that I don’t agree with.

    Like what? ;) Let’s discuss!

    I was surprised the University and how it can be big in the marketing of Columbus nationally and globally wasn’t mentioned at all until the Q&A portion.

    Keep in mind that the audience was primarily architects, planners and design professionals, so the discussion wasn’t necessarily meant to be student/college-centric.

    Further, I think there’s an unspoken desire among many people to define Columbus as being more than just OSU. If Columbus has any national name recognition, it’s due to OSU and OSU Football, and to overcome that association, you sometimes respectfully distance yourself from reinforcing it. Not that OSU isn’t important…. but there are many other facets to life in this city.

    The same could be said for regional peers like Indianapolis, which wants to be more than just the place known for the Indy 500… or Louisville, which wants to be more than just the place known for the Kentucky Derby.

    #1046250
    vestanpance
    vestanpance
    Participant

    Keep in mind that the audience was primarily architects, planners and design professionals, so the discussion wasn’t necessarily meant to be student/college-centric.

    Further, I think there’s an unspoken desire among many people to define Columbus as being more than just OSU. If Columbus has any national name recognition, it’s due to OSU and OSU Football, and to overcome that association, you sometimes respectfully distance yourself from reinforcing it. Not that OSU isn’t important…. but there are many other facets to life in this city.

    Totally 100% agree Columbus is way more than just OSU. But I don’t think you have to distance yourself from the giant that the university is to convey that message. Ignoring the elephant in the room comes off to me like trying hard not to embrace something that could be/is a great marketing tool for the city, and vice versa.

    #1046252

    joev
    Participant

    I think Ohio State is much less of an elephant than it was say, 20 years ago – maybe it’s more of an oversized horse in the room. Columbus has grown so much – from a big 10 college town into a real city.

    #1046254

    drew
    Participant

    It’s a tough thing – OSU as an educational institution certainly can and should lay claim to being ‘Open and Smart’, but the culture surrounding OSU athletics is a much harder sell. The yearly, national glorification of the fanaticism surrounding OSU football does little to convey the full measure of the city’s worthiness, and probably does much to obscure it.

    I suspect it’s not just a branding problem for the city, but for OSU as well.

    #1046257
    vestanpance
    vestanpance
    Participant

    Columbus has grown so much – from a big 10 college town into a real city.

    Again I 100% agree. So in the marketing it should have a aspect of we are a real city, and in it we have this big ten university. I’m far from saying the entire plan should revolve around that, I’m just that it shouldn’t be left out.

    #1046260
    vestanpance
    vestanpance
    Participant

    the culture surrounding OSU athletics is a much harder sell. The yearly, national glorification of the fanaticism surrounding OSU football does little to convey the full measure of the city’s worthiness, and probably does much to obscure it.

    I see what you you mean, and it’s a good argument. But would you say the same thing about the image of Austin? The University of Texas is easily just as big a profile as OSU and certainly has just as much fanaticism. Yet I personally view Austin (and I’ve only been once so it’s more perception than experience) as this cool progressive city with one of the leading universities in the country. Some how they have marketed themselves that way nationally..and it works.

    #1046262

    joev
    Participant

    I would bet you that you are in the minority of people who know anything about UT or where specifically it’s located, or the quality of education it offers. Big college, big regional following and alumni base, but on a national scale – not particularly distinctive.

    Now take Notre Dame in South Bend – sure, the college and football are the first and only things people know about that place. I hope (and personally believe) that Columbus is a lot more like Austin than it is like South Bend.

    #1046265

    drew
    Participant

    I see what you you mean, and it’s a good argument. But would you say the same thing about the image of Austin? The University of Texas is easily just as big a profile as OSU and certainly has just as much fanaticism. Yet I personally view Austin (and I’ve only been once so it’s more perception than experience) as this cool progressive city with one of the leading universities in the country. Some how they have marketed themselves that way nationally..and it works.

    Interesting point – at some point, Austin may well have been more or less where we are now. The big question for me would be how much the city of Austin tried to associate itself with the UT and/or UT athletics as it was working to raise its profile.

    #1046266
    vestanpance
    vestanpance
    Participant

    I would bet you that you are in the minority of people who know anything about UT or where specifically it’s located, or the quality of education it offers. Big college, big regional following and alumni base, but on a national scale – not particularly distinctive.

    You think on a national level more people know OSU is in Columbus Ohio than UT is in Austin Texas?

    Interesting, that’s a different perspective.

    #1046270
    Walker Evans
    Walker Evans
    Keymaster

    Ignoring the elephant in the room comes off to me like trying hard not to embrace something that could be/is a great marketing tool for the city, and vice versa.

    I don’t think anyone is ignoring it. Just choosing to highlight other lesser-known things rather than highlight the thing that everyone already knows about.

    Again, keep in mind that the people in the room for this talk all know OSU’s role in the community, so there was little reason to discuss what was assumed to be a pretty basic and universal understanding.

    #1046306

    Schoolboy
    Participant

    whatever happened to the indie art capital of the world anyways?

    #1099379

    News
    Participant

    City’s ‘vanilla’ image profile is on the rise
    By KEVIN PARKS
    Tuesday October 27, 2015 9:53 AM

    When Columbus Chamber of Commerce officials surveyed CEOs around the country in 2000 or 2001 regarding what they knew about Ohio’s capital city, the answer was a simple one.

    Nothing.

    READ MORE: http://www.thisweeknews.com/content/stories/clintonville/news/2015/10/26/national-reputation-citys-vanilla-image-profile-is-on-the-rise.html

    #1099390

    UrbanPlanner2112
    Participant

    I’ve suggested this before:

    Creating a Fashion Arts /Incubator District. This is something Columbus has brewing that no other ‘hip’ city has. It could put us on the map.

    Our slogan could be: “Columbus: Brews, Brats and Bustiers!” (j/k with the slogan, but you get the idea)

    #1099401

    metrobabylon
    Participant

    City’s ‘vanilla’ image profile is on the rise<br>
    By KEVIN PARKS<br>
    Tuesday October 27, 2015 9:53 AM

    When Columbus Chamber of Commerce officials surveyed CEOs around the country in 2000 or 2001 regarding what they knew about Ohio’s capital city, the answer was a simple one.

    Nothing.

    READ MORE: http://www.thisweeknews.com/content/stories/clintonville/news/2015/10/26/national-reputation-citys-vanilla-image-profile-is-on-the-rise.html

    That was incredibly painful to read. I take it TWN doesn’t retain the services of a copy editor?

    #1099428
    lazyfish
    lazyfish
    Participant

    what this didn’t work, do we get our $ back

Viewing 15 posts - 16 through 30 (of 35 total)

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