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INVESTMENTS IN THE ARTS have a return on investment for individuals, neighborhoods and cities. This has been true for centuries. Powerful countries have invested their riches in public art, architecture and music, and those investments play a role in showcasing economic strength and desirability. People flock to cities and regions to see these works, and the arts directly improve the quality of life a place offers its residents. The arts economy aggregates all of these investments and activities so we can measure the economic impact or the dollar amount the arts contributes to the overall economy.
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