An initiative from the Jeni’s team and others: As people rise up across the country to demand action in dismantling white supremacy, it has become increasingly unavoidable that all of us have a part to play in changing our world for the better. As a result of closures due to COVID-19, many restaurants have found themselves in positions of financial stress and are unable to donate as we would have previously.

In an effort to help smaller donations make a bigger impact in the fight for racial justice, we are asking that on June 27, restaurants and food establishments pledge 5% of sales to the NAACP Legal Defense Fund on behalf of a united food community.

We stand with our Black community members—the farmers, chefs, food chain, and restaurant workers—who have felt the pain of this fight every day of their lives.

The food industry from around the country will be promising to donate 5% of their daily sales to the NAACP Legal Defense Fund on June 27.