Simply put, an influencer is someone who has some kind of power over your purchase decisions because of their authority, knowledge, or relationship with their audience. It’s someone who has a large following (think: independent journalist, blogger, social media star).
These people sound pretty magical, right?
Until a few years ago, the concept of The Influencer didn’t exist. Who would’ve thought that this person would change the landscape of marketing and PR overnight?
We know what you’re thinking: “So, what does this have to do with me?” And we’re so glad you asked!
Besides the fact that many of these people are cooler than heck, connecting with them is a great way to boost your marketing efforts.
Join Nick Dekker of the ever-popular breakfast blog, Breakfast with Nick, and Adam Lehman, co-founder of The Wonder Jam for a night dedicated to all things influencer. You’ll leave this workshop with the best practices for connecting with influencers, creating collaborations, and building on-going relationships with them.
Get ready to learn all there is to know about influencer marketing. Who knows? You might even learn how to become an influencer, yourself…
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