Echo Spirits Distilling Gives Back with Latest Release, Pineapple Rum
Just in time for warmer days, Echo Spirits Distilling is bottling up a taste of the tropics. The distiller drops their latest spirit, Pineapple Rum, on April 15.
Echo Spirts’ original Rum was the first product the distiller introduced to the market in October 2019, just months before the coronavirus pandemic would shut the world down. Those early pandemic days spurred the first conversations around an infused rum, but Founder & Distiller Joe Bidinger says they didn’t want to narrow themselves down to just a rum company.
But now, with two more spirits under their belt, Rye Whiskey and revived classic Genever, it was time to revisit rum.
Bidinger says they didn’t want to do a spiced rum, but pineapple was an easy and familiar entry point for a flavored rum. However, this is not the cloyingly sweet, daiquiris-on-spring-break kind of pineapple rum, but a true craft approach.
Bidinger describes the flavor profile as pineapple without the sweetness. To achieve its more subtle flavor, Echo Spirits infuses its rum with “leftover” or processed pineapple. It’s not as strange as it sounds…
The distiller has partnered with local company Simple Times Mixers to utilize the flesh and bark leftover after processing and juicing pineapples for their drink mixers. The remnants still have pineapple essence and oils that provide flavor, but not overwhelming sweetness and juiciness, when taking an extended rum bath.
Imbibers can also feel good about drinking Echo Spirts’ Pineapple Rum – $1 of every bottle sold (forever!) will be donated to organizations focused on the needs of the hospitality and service industry.
As the pineapple is the symbol of hospitality and service, the distillery wanted to do what they could to support an industry that was devastated over the last year.
The first organization that the Pineapple Rum dollars will support is Service! A team of local hospitality and restaurant professionals launched the organization early in the pandemic to provide free meals to industry workers. Now, the group has pivoted to providing support grants.
Bidinger says they’ll rotate the benefactor every three to six months. There are also plans to add a link on Echo Spirits’ website for customers to nominate an organization to receive proceeds from the rum.
Echo Spirits will host a Pineapple Rum launch party at its recently-opened bar from 4 – 11 p.m. on April 15. Guests can expect food trucks, live music and plenty of Pineapple Rum cocktails – the spirits intended avenue of consumption.
In addition to the distillery’s Spirit Shop, the rum will hit shelves at a limited number of liquor stores, like Giant Eagle Market District at Grandview Yard and Arena Wine & Spirits, close to launch. Bidinger expects the first batch to sell out quickly, but batch two is already underway and slated to be bottled by the end of the month.
For more information, visit echospirits.com.