Easton Welcomes First Retailer to New ShopLAB
Easton Town Center’s ShopLAB, a new-to-market concept space, has opened with its first retailer, Rock ‘Em Socks.
Located in the Easton Station Building, next to the grand staircase near the AMC theater, the Easton ShopLAB is dedicated to hosting online brands looking to build a brick and mortar presence, as well as retailers interested in expanding their brands to the central Ohio market.
The innovative space features digital screens on the interior and exterior for brand messaging, as well as touch screens for easy browsing and ordering in store, coupled with screens for ordering outside of store hours on the structure’s exterior.
Pop culture sock brand Rock ‘Em Socks first launch in February 2011, in Orlando, Florida. The retailer is said to have “created the original graphic sock” and has a stated mission to impact the sports landscape by encouraging hard work and positivity. The brand’s socks include collegiate, WWE, MLS, and pop culture-themed prints.
For more information on Easton’s ShopLAB, visit eastontowncenter.com.