Locally-based and award-winning Crimson Cup Coffee & Tea is diving into cold brew. Their new Canned Cold Brew coffee, made with direct trade beans, debuts Tuesday, April 9.
Crimson Cup’s cold brew release features their Finca El Cadejo coffee, sourced through their Friend2Farmer direct trade program. The beans, grown on a small farm in the Antigua region of Guatemala, and farmed by Mario Rodas and his mother Lucrecia, offer hints of chocolate, florals and citrus.
“With our Friend2Farmer coffee, you can enjoy each sip knowing that the farmers who grew your coffee earned a fair return on their crop,” said Dave Eldridge, Crimson Cup Coffee Buyer. “We invest in farmers and their communities to help create sustainable, economic change for future generations.”
Crimson Cup Founder and President Greg Ubert touts the cold brew for its bare bones production. It’s made with coffee and filtered water, and no added sugar — “this naturally sweet beverage is perfect for health-conscious coffee drinkers.”
On April 9 only, coffee lovers can get free samples and $1 Canned Cold Brew at Crimson Cup Coffee Hosues in Clintonville, Upper Arlington and Tallmadge. The 11-oz. can typically costs $3.49.
On April 10, Canned Cold Brew will be available for purchase in the refrigerated section at Weilands Market in Clintonville and The Hills Market Downtown and in Worthington. Distribution will start in Ohio only, but Ubert says that, given cold brew coffee sales have skyrocketed over the last five years, he’s expecting distribution to expand quickly.
“We believe we have the best-tasting product in a booming category,” he says.
The company has garnered its fair share of awards. Roast Magazine named Crimson Cup Macro Roaster of the Year in 2016; their Ethiopian Kossa Kebena coffee won the Good Food Award in 2017; and the company has earned medals and trophies from the America’s Best Espresso and Golden Bean North America roasting competitions.
For more information, visit crimsoncup.com.