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Columbus is the Number One Sports Town in the US

Walker Evans Walker Evans
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marketwatch.com wrote Columbus, OH is the Number One Sports Town in the U.S.

Oct. 1, 2008

Columbus, OH is the number one sports town in the U.S., according to a recent analysis by sports fan research firm Scarborough Sports Marketing. The analysis aggregated the avid fans* of the 29 sports measured by Scarborough, including the major leagues, motor sports, college sports, minor leagues, the Olympics and more (for a full list of sports included in the analysis, please see the end of this press release). Two-thirds (66%) of adults in Columbus are avid sports fans*. Boston, Buffalo and Pittsburgh round-out the top markets for avid sports fans. Sixty-four percent of Boston adults are avid sports fans, as are 63% of those in Buffalo and Pittsburgh. Nationally, 56% of all adults are avid sports fans.

“Each of the leading sports towns typically has one or two major teams that carry the market. In Columbus, it is college football. The Ohio State Buckeyes football team commands a more concentrated fan base than any other NCAA team measured by Scarborough. Additionally, the NHL Blue Jackets and the MLS Crew call Columbus home, and the city is surrounded by other major markets with established histories in professional sports — including Cincinnati and Cleveland,” said Howard Goldberg, senior vice president, Scarborough Sports Marketing. “Columbus sports fans also have the added benefit of close proximity to the NFL Hall of Fame in Canton, OH.”


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