Chipotle to buy locally grown produce
Columbus Business First wrote Chipotle to buy locally grown produce
Monday, June 30, 2008
Chipotle Mexican Grill Inc. will start buying locally raised produce for its restaurants this summer.
The Denver-based eatery said it will begin buying 25 percent of at least one produce line for each of its 730-plus restaurants from small and midsize farms. The produce, which will include romaine lettuce, green bell and jalapeno peppers and red onions, will arrive from the farms when they’re in season.
The move builds on a trend of U.S. consumers looking to eat more fresh produce. The initiative also is part of Chipotle’s Food With Integrity approach, a way of doing business that the chain says can improve food quality, reduce fuel consumption and benefit rural economies.