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Breakfast with Nick Relaunches Site, Reworking Book

Walker Evans Walker Evans Breakfast with Nick Relaunches Site, Reworking BookPhoto via Breakfast with Nick.
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Nick Dekker is hands-down the most well known connoisseur of breakfast foods in Columbus, with over seven years of blogging on the topic under his belt and recognition from the New York Post earlier this year to boot. Yesterday, Dekker unveiled a new look to his site that he hopes will help in taking things to the next level.

“It has grown from a hobby into a more serious endeavor — as serious as breakfast can be — and the site needed to keep pace with that,” he explains. “I’m pushing Breakfast With Nick to be a full-time gig, and I’ve been fortunate to get to write for a handful of local publications, start leading tours with Columbus Food Adventures, and do more television spots, and I wanted the site to keep up with the expanded activities.”

Dekker hired local firm Wonder Jam to assist with the redesign and rebranding, and he hopes that the new look and new content will draw a more diverse audience.

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“Obviously, breakfast will still be the major focus, but the new design helps formalize sections of the site about beer, travel, and contributions from my wife Beth,” says Dekker. “I’ve gotten great responses when I’ve written about our travels, about craft beer, and Beth’s writing about different recipes. I wanted to find a way to incorporate those things while still distinguishing the different sections of the site.”

In addition to the site relaunch, Dekker is also revisiting his official book that was first published in 2011. He says that while the book is still very relevant after three years despite a few restaurant closures, he thinks that the time is right for an update.

“There’s been so much growth in the Columbus restaurant scene,” he says. “Some of our favorite places, the ones we recommend the most, didn’t even exist when the book was released in 2011.”

The self-published book nearly sold 2,000 print copies during its initial run, which Dekker is proud of, but he says that the upcoming second edition will be a digital-only release that can include more photo and video content, and can be continually updated post-release.

“We just couldn’t justify the cost of ordering more physical copies,” he explains. “The smallest batches for good quality printing are 1000 books, and it doesn’t seem right to try to convince people who just bought a copy to buy a whole new one. Plus, it allows us to reach a wider audience without me having to drive all over town to stock books.”

To view the new website and find your favorite new breakfast stop, visit www.breakfastwithnick.com.

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