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April Fools Day: Bob Evans Launches New Beauty Line Featuring Breakfast Products

Walker Evans Walker Evans April Fools Day: Bob Evans Launches New Beauty Line Featuring Breakfast Products
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Press Release:
BACON STARS IN NEW BEAUTY LINE FROM BOB EVANS

NEW ALBANY, OHIO — Breakfast lovers and fans of Bob Evans Restaurants, the breakfast expert and Market Force’s Best Breakfast Chain* for the second year in a row, have long touted the rejuvenating effects of their favorite meal. Finally, after extensive research and development, Bob Evans announced today a full line of beauty products infused with popular ingredients – including the all-new candied bacon.

Bob Evans Restaurants has been perfecting breakfast for more than 60 years. Bob Evans continued to innovate by allowing guests to bring the Bob Evans experience home with Bob Evans scented candles and other retail products.

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“Our retail strategy of taking the Bob Evan’s experience home continues to see growth of 30 to 40 percent year-over-year and body care is a natural addition to the collection and farm lifestyle,” said Saed Mohseni, president and CEO of Bob Evans Restaurants.

The team worked tirelessly to transform farm fresh favorites into high-performance products that will enhance any beauty routine. Formulated to soothe, refresh and renew, Bob Evans Beauty promises to eat away at the stress of the day.

New beauty products include:

  • Bob Evans Signature Biscuits & Sausage Gravy Beauty Mask
  • A savory facial treatment infused with sage and our blend of spices, our Signature Biscuits & Gravy Beauty Mask relaxes and refreshes your skin with farm fresh goodness and clears away the stress of the day.
  • Hotcake Hand Rejuvenation System
  • The Hotcake Hand Rejuvenation System is designed to renew rough and cracked hands. Place your hands into our 100% edible batter base and then use our heating plate to warm and encase your hands in the healing power of hotcakes.
  • Candied Bacon Perfume
  • Embrace the sweet and savory aroma of the newest addition to the Bob Evans menu, candied bacon. The unmistakable scent of sizzling bacon is accented by a hint of sweetness of brown sugar.
  • Wildfire Hair & Body Wash
  • Get an invigorating deep clean from our Wildfire Hair & Body Wash, made with our signature WildfireBBQ sauce. Developed to increase your hair’s shine, this stimulating blend leaves you feeling refreshed and a little spicy.

“Our founder, Bob Evans, placed a premium on quality of life. That is why we are thrilled to share our famous flavors with people who value relaxation and quality ingredients,” said Mohseni. “These revolutionary treatments will spoil anyone who loves breakfast and demands the best in beauty.”

For more information, visit: www.BobEvans.com/beauty.

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