The Columbus Chamber of Commerce released a whole bunch of new videos today that feature various locals explaining why they love the city of Columbus. A few of them are embedded below. The rest can be viewed here on the Columbus Chamber’s blog.
The Columbus Chamber of Commerce released a whole bunch of new videos today that feature various locals explaining why they love the city of Columbus. A few of them are embedded below. The rest can be viewed here on the Columbus Chamber’s blog.
They really should have more interviews with folks who moved here from other big cities, rather than Ohioans that chose between the 3 C’s or came here for OSU and stayed. They need stories like “I had a choice of job opportunities between NYC, Chicago, LA and Columbus and I chose Columbus because….. and I’m so happy with that choice because…. “ A lot of these come off as “Im an Ohioan that didn’t have any obvious opportunities, or wasn’t talented enough, to take me out of state so I ended up here.”
Can we forever abolish the phrase “live, work and play?” Not one person who these videos is meant to target is going to view them with the thought that they have integrity of any kind.
Put down the Richard Florida literature. Stop wasting your money on Rebecca Ryan. And forget this generic, transparent phrase forever.
What Joev said! :o)
Some of the folks in the videos are good friends of mine and I appreciate what they said. To nobodies fault I think we overthink the creation of these kinds of tools.
I’m a bit of a pessimist, but the humor and honesty in the HASTILY MADE CLEVELAND TOURISM VIDEO gets my attention and makes me actually want to check out Cleveland in an odd way. I’m weird like that.
NYC= the Big Apple. Boston = History, Harvard and seafood. Pittsburgh = steel mills and sports. San Francisco = cable cars, the Golden Gate and gays. Chicago = skyscrapers, gangsters & pizza. San Antonio = the Alamo and the Riverwalk. Los Angeles = glitz and movie stars. Columbus = ?????? The problem is, this city has no brand or identity. These videos do nothing to establish one.
Orgone Says: The problem is, this city has no brand or identity. These videos do nothing to establish one.
I don’t think they were supposed to.
Come on Orgone! What about Columbus = The OSU! What more do you need? ;-)
Funny, I was just conversating with a collegue last night about how cool Columbus has become…there are so many new things to do and places to check out I don’t have the time to do them all. Ten years ago that wasn’t the case but Columbus is definitely up and coming. True, these videos come off a little cheesy but at least it’s a start.
I’m not a fan of the “being known for something” argument to market the city.
I think a lot of the adjectives and slogans to describe what cities are “known for” are flat out dead. What exactly does “the big apple” mean to NYC anymore? Ask ten people and you’ll get 10 different answers about the “Big Apple”. When I lived there for me it was about Silicon Alley and technology. For others it’s about finance and Wall Street. And yet for others and others it might be about art, media and advertising, music and the list goes on…
Telling the Columbus story is more about gaining a sense of self-confidence about where you live, owning it and let the energy and fruits of your efforts bust out beyond the bubble of your city. That also means you gotta get busy, do something meaningful to you and take advantage of “how cheap it is here”.
I don’t meet too many Austinites that are constantly selling you the place. The energy of the city does it them.
Beyond yet another bad marketing campaign we’d be wiser to put our efforts ($$) into creating energy and building things and let others discover it rather than constantly running out to sell ourselves with yet another hollow slogan.
Well, being pretty new to this city I can tell you that there are a lot of positives to living here versus where I came from. As much as people bash this city that are natives or haven’t lived anywhere else, they really don’t have a clue at how bad it can be (we’re close enough to Detroit to get an idea). The Mayor here at least has a vision and is working towards that vision and there seems to be general agreement between the Mayor and other divisions of government here.
Columbus. Known for nothing, but everything’s here.
These videos should be called “Why I live work and play in Columbus.” full stop. period. We’re not helping our major league image here when we say “Klumps Ahia” in every sentence referring to the city.
I agree with howatzer that they need more non-Buckeyes who moved to Columbus in these videos. But it seems to me that the goal here is to retain the younger professional and make them feel good about their choice to live in Columbus, even if they went to Ohio U and their hometown is Stubenville.
While we’re at it, WTF does the sign downtown say City Hall Columbus, Ohio? Is that to accommodate the confused people who think they’re in Nebraska? Is our inferiority complex that bad?
Portland is simply Portland and everyone knows you’re talking about the much larger one in Oregon, not the tiny one in Maine. But when it comes to Columbus, why is there a doubt? Everyone knows that Cleveland is in Tennessee or Texas, right?
If you have to “explain why”… thereinliestheproblem.
http://www.columbus.org/tell-your-story oh yes. CU commentators rejoice, now you can post your own vids not just watch others… C’mon Kyle do it for the kids, heck I’d watch you if you did a half hour on this topic! Flip the script, you all could do something that is both authentic and funny.
I’m thinking we base the new vids on a ship… but where can I find a ship in Cbus?
I don’t mind these being out there, but I also agree with the “being known for something” problem, we need to stay busy doing and worry a bit less about ‘splaining.
@jonMyers @ KyleEzell
exactly, if you have a quality product/story it sells itself.
I don’t need to tell people why Dap is good caulk. Heck it’s brand is so strong people won’t even buy far cheaper equally effective alternatives when I tried stock them in the past.
New York is kind of like Dap in my mind. It doesn’t matter what you tell someone they still are probably going to think certain things aboutNew York whether they are accurate or not.
The product here is getting better all the time and as long as we keep that up others will sing our praises soon enough.
The best way to sell Columbus to others is keep doing new innovative well executed ideas/projects. If it’s something that can be consumed outside of the city all the better as that cna be free marketing for the city.
But I understand why our various bureaus need to do these promo videos. I don’t know a city that doesn’t have videos like these saying pretty much the exact same things. If these videos change even one person’s mind positively about Columbus they are probably worth the effort.
Watch out Columbus!
City creates promotional Web videos
Wednesday, August 19, 2009 4:24 PM
By NATE ELLIS
ThisWeek Staff Writer
This month, Pickerington will launch a new online tool to promote the virtues of the city and the opportunities it offers.
Pickerington Mayor Mitch O’Brien and other city officials recently finished filming several five-minute promotional videos. By Aug. 28, the result of those sessions can be witnessed by anyone who visits the city’s Web site at http://www.pickerington.net, and views the “city tour book.”
READ MORE
“…and what makes Pickerington so great is that it was so easy to settle in because it’s just like the suburb in __ (fill in the state) where I came from.”
But seriously, why aren’t we doing something like Pittsburgh where they had nine filmmakers make nine separate films about nine different neighborhoods. The film was inspired by a French one about Paris. If Columbus’ best asset are it’s neighborhoods, why not go for something like that? After all, which would you rather watch: a bunch of videos produced by a chamber of commerce about why residents choose to “live, work, and play” in their city or a series of short films which give an intimate look into a variety of city neighborhoods?