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“Tweet” your sweetheart to a Steak & Seafood for Two dinner at Morton’s The Steakhouse, complimentary valet parking, and roses from Connells Maple Lee Flowers and Gifts on Valentine’s Day.
To be eligible to win, Tweet about why you want to take your significant other to Morton’s Columbus on Valentine’s Day in 140 characters or less.
You must follow these rules:
*Participants must live in Central Ohio
*Participants need to include this hash tag in the tweet: #MVDAY
*The words “Morton’s Columbus” must be included in the Tweet (exactly as written, but without the quotes)
*Participants can enter multiple times as long as the Tweet is unique every time and the above rules are followed.
The contest will run from Wednesday, Feb. 4, 2009 to noon on Thursday, Feb. 12, 2009. At noon on Feb. 12, a winner will be randomly drawn from all the qualifying Tweets. Therefore, the more you Tweet, the better chance you will have to win roses, complimentary valet parking and a Steak & Seafood for Two dinner at Morton’s The Steakhouse on Valentine’s Day.
The winner will be notified via Twitter immediately after the drawing. Please contact @jaceyj or jacey.jenkins@fahlgren.com with any questions. Good luck and happy Twitting!
Brilliant use of Twitter to create conversations.
Is this legal? Whenever contests and sweepstakes are run, I believe you have to offer several ways to enter so that all people have an opportunity to win – for those that don’t have internet access, don’t have (nor want) a twitter account, etc.
LOLz… Send a post card to the P.O. Box..
Yeah, Columbuzz… I almost lost an arm and a leg running a flash-based “punch in the genitals” promotion. A blind individual sued for discrimination, through mediation we came to an agreement- I punched them in the genitals and we both went on our merry ways. The idea that something like this be deemed a contest “no purchase necessary” sort of thing, makes me sick.
I’m just truly curious…
I’ve never heard anything like that. Anyone can go to a public library to access this contest to win, right?
JonMyers – Thank you very much!
Columbuzz – We never intended to exclude anyone from our contest and like Walker points out, anyone should be able to participate if they go to a local library. Thanks!
I’m probably confusing it with some other law I read when I was running promotions… maybe lotteries or contests or something, I can’t quite remember. I just remember it had something to do with multiple ways to enter so everyone is included. Sweepstakes probably don’t apply – I could see a caveat that allows Fahlgren or Morton’s to determine eligibility.
And, sorry Jacey, but you did exclude all those who do not have internet access, as well as those who do not have nor want Twitter accounts. And, yes, they could go to the library – that’s obvious. But I fail to see, realistically, the person who would jump through that many hoops.
But I get it: Morton’s would want to weed out as many two-star people as they can in hopes of getting a repeat customer. Two-star people are what I call people who win contests or find a great deal to a four-star place they could never normally afford – you end up with “two star” people lounging in a pool with people who paid full price (aka “four star people”) :)
Great idea, though!
Uh, chill out there. Morton’s #1 motive is to get lots of mentions on Twitter, not to exclude people. Contest = results. I’m sure they could care less who wins, they just want to increase their share of voice on Twitter.
I’m completely chill… said it was a good idea. I like it. And you’re right, that is the #1 reason. I never said it wasn’t. A secondary reason to do a sweepstakes like this is for exactly the reason I stated above, even though it isn’t a conscious effort to exclude anyone . I agree with everything you said, but the only point I have to disagree with you is that generally, companies do care who wins contests/sweepstakes and oftentimes want the winner to be someone who may tun into a repeat sale or speak positive WOM (word of mouth) so their friends become customers. On the flip side, it’s also fantastic to give someone an opportunity to experience something they never would have otherwise. Therefore, the types of sweepstakes and contests you run can determine the type of winner you get. WIth contests like these, you weed a lot of people out by making them jump through hoops. It’s fascinating to me.
All I did was start off by asking a question that I’m truly curious about regarding laws and regulations should I want to do something similar down the line. I have to oftentimes think of things from all perspectives and empathize with every group of people. That just led me to fully realize what was going on and why things are done the way they are.
My statement/realization is meant as more of a “ohhh… by doing ‘x’ you are actually doing ‘x’ AND ‘y’, whether you intend to do that or not.” I love discovering causality –> unintended consequence.
So I’m a big boy and I apologize if anyone’s somehow offended by my nerdly interest of advertising/promotions/marketing/consumer behavior…that wasn’t the intent. The intent was to learn something new and partake in a good discussion.