Tigertree owners Josh and Niki Quinn have long been considering a children’s store expansion from their original lifestyle boutique in the Short North, and becoming parents have given them another reason to get the new store launched. Cubshrub will launch on November 1 at 749 North High Street, just a few doors down from the original store.
“Back when we were pregnant, we started landscaping what’s available for kids products and it became apparent that there is a big void both in the Short North and in the city at large for the type of things that are our style,” explained Josh. “We buy very passion-focused items, and when we find a brand that we like and it’s not represented in the area, we try to pick it up. So it became a real natural progression for us.”
The Quinns added a small children’s section inside Tigertree about a year ago to test the market and to see how well customers responded to the products.
“It’s been doing better and better and it’s really proved that people are interested in children’s items in the neighborhood,” said Josh. “We think we bring a very unique viewpoint, and we hit a nice price point similar to our main store — the products are less expensive than other boutiques, but still high quality, interesting and well-designed.”
Cubshrub is expected to carry a 50-50 mix between apparel and gifts, including toys, diaper bags and more. The age range will span zero to five years old. Online products will continue to be sold on the Tigertree website for now, with a separate Cubshrub online store planned for the future.
The storefront at 749 North High Street is currently home to the Mac Worthington gallery, which is relocating to a larger space inside The Atlas Building Downtown. Josh stated that Cubshrub would have about a month of buildout time before their planned November 1st opening.
“We’re usually pretty good at a quick turnaround — we have everything planned already, so we just need to plug in once we have access to the space,” he stated. “We’re really excited to open because Tigertree has been open for almost 10 years now, and it’s nice to have a new opportunity and a new challenge.”
And if you think “Cubshrub” is a perfect name for a kids version of “Tigertree”, then you have Niki Quinn to thank for that.
“Niki came up with that a couple of years ago,” said Josh. “We had talked about starting a kids store before even having a kid. So that’s been our name that we’ve held on to for awhile.”
For more information, visit www.shoptigertree.com.