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Three big Columbus-based retailers discover the Web

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The Dispatch wrote3 big retailers discover the World Wide Web 

Tuesday, October 21, 2008

BY MARLA MATZER ROSE

Three Columbus-based retailers seem to have realized that this Internet thing is more than a fad.

DSW, Big Lots and the company that’s keeping “The Limited” name alive have all begun selling online within the past four months. The moves come several years after a majority of their chain-store peers starting selling in the virtual world.

The Limited started selling on the Internet in September. Shoe retailer DSW, which opened its first store in 1991, launched its e-commerce site in June. Discounter Big Lots has been outperforming retailers of almost every stripe with its off-price and closeout deals. This week, the retailer rolled out an e-commerce site for the first time, with a “Deal of the Day” feature.

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