The Columbus Dispatch wrote Southwest stepping up with $15 fare
Tuesday, June 5, 2007
Is Southwest Airlines targeting hometown upstart Skybus?
Southwest representatives said that one-day promotional fares yesterday as low as $15 one way were part of the airline’s 15th anniversary celebration at Port Columbus.
The ultra-low-fare destinations included such short-haul trips as Chicago, Philadelphia and St. Louis, and were only available through Southwest’s “Ding!” fare alerts that users must sign up to receive via email.
“I wouldn’t say it’s a direct response to Skybus,” said Southwest public relations executive Chris Mainz, who was in Columbus for the day for a flurry of ticket giveaways around town. He added, though, that $15 is probably the lowest “Ding!” fare ever offered by Southwest.