The Columbus Dispatch wrote Sneaker freaks can spend big bucks on their passion
Thursday, October 25, 2007
By Kevin Joy
The collectors are known as “sneakerheads” — an obscure group that fixates on fashion-forward footwear.
“It’s an obsession,” said Kris Schuster, a North Side sushi chef who figures he spends $200 to $500 a month on shoes.
“(Nike) calls us a week before a shoe comes out and says, ‘You’re either in or out on this,’ and you tell them that day,” said Chris Davis, co-owner of Sole Classics, a Short North sneaker boutique that opened in June 2006.
“In some parts of the country, it (a new release) can literally start a frenzy,” said Aaron Conroy, the shop’s other owner.