Learning from the cashier that the CoffeeFit bar sitting in my grocery basket buy was not, in fact, filled with coffee: that news was mildly disappointing.
However, having chosen the Peanut Butter & Chocolate version, the absence of coffee flavor was conceivably a good thing. It’s not clear how all those flavors might merge in one package. The “Fit” part, then, doesn’t appear to be a reference to a caffeine craving hissy fit. Rather, it’s more likely a reference to being fit — fitness.
The clues about fitness are displayed on the label, albeit in smallish font. The CoffeeFit bar has 15 grams of protein, and it’s also gluten and GMO free. Plus, it’s handmade, which is attention-getting. The ingredients listed on the back include peanut butter, protein powder and not much else: honey, oat flour and chocolate chips. So, it’s sorta like a protein shake, in nutrient-bar form. It also seems to have a lot of vitamin C and calcium (presumably, from the magical protein powder).
So, CoffeeFit is some sort of breakfast or snack bar. Bust open the package, and the unmistakably delicious aroma of peanut butter wafts up. It’s not like a granola bar; the texture in CoffeeFit is heavier and homogenous. In fact, the chocolate chips are the primary agents of texture, and a sweet chocolatey charge in a chewy peanut butter brick.
So what about the coffee part? According to the website, CoffeeFit is the first nutrition bar made especially to go with coffee. As tested, it was not consumed with coffee, but it went fine with Diet Mountain Dew. The idea is that it’s better for you than a doughnut, which is a good point. It comes in a couple of other peanut buttery flavors: Peanut Butter Fudge and Peanut Butter Crunch. And, it’s Ohio Proud: coming from Keho Fitness and Nutrition out of Granville, Ohio.
For more information, visit www.coffeefitbar.com.