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Mobile Cupcakery Delivering Dessert to Food Truck Events

Walker Evans Walker Evans Mobile Cupcakery Delivering Dessert to Food Truck Events
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It might be cold outside, but that’s not stopping new food truck businesses from popping up during the winter. Sweet! the Mobile Cupcakery is one example having launched in November and currently serving outside the 400 Farmers Market at 400 West Rich in Franklinton. Originally founded in Cleveland by Dave Southerington, the Columbus truck is run by sister Amy Line who carries the torch for your Central Ohio mobile cupcake needs.

We spoke recently with Amy to find out more about the origins of the Cupcakery. Our full interview can be found below:

Q: First, can you tell us a bit about your background as it relates to cupcakes, baking and mobile food?

A: Dave and I have always loved to cook and bake, so when Dave saw the mobile food business taking off in Cleveland he looked at what was out there and saw there was no mobile truck or vendor that really filled the dessert niche. Cupcakes were just taking off at that point and he decided to do a mobile cupcake truck since it could fill that niche and take advantage of the cupcake craze. I was envious when he first started because I’ve always thought that I’d love to have a bakery or restaurant business where I could do what I love, which is baking. Neither of us had experience or a background in the mobile food industry, so we’ve been learning as we go.

Q: So, which one came first… the Columbus truck or Cleveland truck? And what spurred the growth into the other city?

A: The Cleveland truck came first. He opened for business in the Spring of 2011. Dave is an art teacher, but he found it difficult to find a permanent position in the Cleveland school districts. He wanted to find an alternative business that he could do full time. Dave’s wife Debbie and I had been talking for some time about starting a truck in Columbus, and we talked Dave into bringing his Sweet! truck to the August food truck festival at the Ohio Historical Village. We made 800 cupcakes for the two day event thinking if we sold all of those in two days we would be happy and feel it was worth the travel from Cleveland. We sold out the first day and had to bake more for the second day. After that experience, Dave was convinced that a cupcake truck in Columbus would do just as well as the one in Cleveland. That same weekend we found an old schoolbus that had been modified already to be a food truck, bought it, reconfigured it, and had it painted the same as the Cleveland truck.

Columbus Underground is celebrating Valentine’s Day a week early with Treat Week! We’re profiling all types of desserts, baked goods and other local sweets.

Q: When exactly did the Columbus truck get up and running and how has the reception been so far?

A: The Columbus truck debuted in November 2012 at a food truck event in Whitehall. The reception has been wonderful. People love cupcakes! Winter is a slow time to really get started, but it works out perfectly for me because I still have a full time job as an Account Executive, so my ability to really be going at it 100% is a little limited. Right now I only book weekend, evening and large events. This summer we will have our college kids home to help man the truck at daytime events and we will be going at it full steam.

Q: What types of flavors do you offer and what are your most popular customer favorites?

A: We have a huge variety of flavors because Dave and I love to experiment. We have several flavors that we always have on the truck at events including the “Billy Idol”, which is a white wedding cake with vanilla buttercream frosting with a hint of almond, the “Tri-C”, which is triple chocolate, Red Velvet with cream cheese frosting, the “Buckeye”, which is chocolate cake with peanut butter frosting, and we also carry a gluten-free carrot cake with cream cheese frosting. We’ve found these flavors to be the most popular. We typically add a couple of seasonal flavors to the mix such as Orange Creamsicle, Key Lime Pie, Almond Joy, Chocolate Salted Caramel, Tirimisu, Eggnog and Spiced Cider. I’m planning to try a chocolate covered strawberry for Valentine’s Day and a Pink Lemonade Cupcake this summer.

Q: Can our readers find you soon at any upcoming events?

A: We always post on Facebook and Twitter when we are at public events. We were at the Dinin’ Hall last weekend and will be there again on February 23rd and March 9th. We did the Chilly Open charity event and are looking to the spring and summer for arts festivals and community events in the area. We are hoping to be involved with the Columbus Commons event on Thursdays and the First Friday event in Westerville, but are waiting to hear back on both of those. Our website also has a calendar of events for both the Cleveland and Columbus trucks.

For more information, visit www.mobilecupcakery.com.

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