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The Lantern wrote
Local magazine blends hip-hop with social issues
D’Andrea Kinley
Issue date: 11/14/08
First there were politics. Then came hip-hop. Now, “hipolicy.”
Hipolicy is a new city magazine trying to inform young people about social, political and environmental issues. The issues are presented in straightforward style blended with hip-hop culture.
The magazine is a quarterly publication and features young professionals. Although the debut Nov. 4 issue focused primarily on people in Columbus, the magazine plans on expanding to a more national perspective.
So, I’m guessing Ray Miller is not (possibly soon disgraced) Senator Ray Miller?
I’m willing to say from a design and branding angle I am more into this magazine than any other local one I have seen pop up recently. I’m interested to get my hands on one of these.
I am interested in getting Scott Litch, Aaron, Dkilla etc. to start one for Techno/HOuse. Someone already has the Teknow thing, but maybe there is something clever they can come up with.
http://www.monarchmagazine.com/index.php
Monarch Magazine will go national in a big way real soon. It’s out of Columbus and is of very high quality.
Ravers read? :oops:
Ravers read? :oops:
HA! I was going to ask what’s so clever about techno/house…
Sorry, actually this magazine sounds good.
Sounds ok.. I’m not picking on this magazine in particular. However, what is the Columbus business community’s fascination with these niche, regional magazine start ups? You can only slice this market so thin.
There are dozens of more interesting, profitable and modern ways to deliver content, ways that actually make money. I get the same sick feeling in my stomach when I hear about yet, another Columbus magazine start up that I got when I heard about the opening of say – Cuppys.
Sorry guys, I just DON’T see a profitable opportunity for niche, regional print magazines unless you have some dumb (and I mean really dumb) money behind you that doesn’t care about low, single digit returns (if you’re really lucky).
There are dozens of more interesting, profitable and modern ways to deliver content, ways that actually make money. I get the same sick feeling in my stomach when I hear about yet, another Columbus magazine start up that I got when I heard about the opening of say – Cuppys.
Sorry guys, I just DON’T see a profitable opportunity for niche, regional print magazines unless you have some dumb (and I mean really dumb) money behind you that doesn’t care about low, single digit returns (if you’re really lucky).
+1. Hear, hear.
Sorry guys, I just DON’T see a profitable opportunity for niche, regional print magazines unless you have some dumb (and I mean really dumb) money behind you that doesn’t care about low, single digit returns (if you’re really lucky).
I get the same sick feeling in my stomach when I hear about yet, another Columbus magazine start up that I got when I heard about the opening of say – Cuppys.
Not everyone starts projects looking for just a buck. Since when is reading a magazine about how much money it generates?
I got the same sick feeling in my stomach that I get when I read most of JM’s smarter than the rest of the business world comments.
I love the concept but I would try to keep the demographic as diverse as possible through the first several issues until you know who is actually buying the mag. It seems to target african american 20-35 yr olds in the urban area. I would try to appeal to the “Jay Z” crowd and not just the “50 cent” or Lil John crowd.
Sorry guys, I just DON’T see a profitable opportunity for niche, regional print magazines unless you have some dumb (and I mean really dumb) money behind you that doesn’t care about low, single digit returns (if you’re really lucky).
I get the same sick feeling in my stomach when I hear about yet, another Columbus magazine start up that I got when I heard about the opening of say – Cuppys.
Not everyone starts projects looking for just a buck. Since when is reading a magazine about how much money it generates?
I got the same sick feeling in my stomach that I get when I read most of JM’s smarter than the rest of the business world comments.
Who doesn’t start a business that’s as capital intensive as a magazine to at least turn a small profit? Get real. That’s just stupid. Funny you should say that because I get the same sick feeling every time I hear a native Columbusian spewing such foolery.
Not every high minded, independent type is some dated archetype of a starving artist of decades past nor is everyone in business some cigar chompin’, scotch drinking fat cat that is only “concerned about the bottom line”. That attitude towards commerce is exactly why Columbus native’s artists and independents will never get traction against our metro contemporaries like Austin and Portland. We’re stuck in the past.
As far as your personal commentary regarding my business acumen, I’m sorry you’re not secure enough to handle my personal business assessments. It’s called an opinion.
It’s mostly called negative, but I’m glad your here to save Columbus! I look forward to seeing your work. ROfl
C’mon guys. Everyone’s entitled to their opinion.
I usually communicate in a way where I assume everyone is of equal and often – greater intelligence. Guess I shouldn’t assume.
I usually communicate in a way where I assume everyone is of equal and often – greater intelligence. Guess I shouldn’t assume.
+1
Is hip hop still relevant in current times?
All that I see on TV or hear on the radio is this really bad hip pop stuff.
I’ll form an opinion about the magazine once I’ve actually read an issue or two.
All that I see on TV or hear on the radio is this really bad hip pop stuff.
I’m willing to say that this mag wouild lean more towards the hip pop you speak of and not the hip hop you and I would dig. Hard to say for sure as I havent seen the mag yet. One would hope that since they are leaning towards social issues that they would feature artists that have a positive and building approach to their lyrics. However looking at the current market it’s likely to be bling bling and 28 inch rims.