A new collaborative marketing effort was recently launched in the Short North to help make customers more aware of the home decor and furniture businesses that are prevalent through the neighborhood. Dubbed “Home on High”, the effort includes shops such as Grandview Mercantile, The Lamp Shade, Mary Catherine’s Antiques, Collier West, Grid Furnishings and more.
To differentiate from Gallery Hop, the group is looking to promote Sunday as a day for shoppers to venture to the Short North, park easily at parking meters (they’re off on Sundays) and be able to casually shop in a more accessible environment.
Home on High is officially kicking things off on Sunday, May 1st with promotional banners and a printed guide to assist with customers and shoppers.
More information can be found online at homeonhigh.co.
You can also find out more about the marketing effort itself and the impetus behind the project in a feature on TheMetropreneur.com: “Short North Shops Want To Become a Décor Destination“.