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    April Fools: Tigertree Announces New Store Targeting Senior Shoppers

    Thanks to the success of their new kid-centric venture Cubshrub, and the growing retiree population in the Short North, the owners of Tigertree have announced today their latest concept: Grumpstump. The new boutique will carry the trendiest in men’s and women’s fashion targeted at the 65 and over demographic.

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    “The baby boomer generation is growing older, and no boutiques are currently catering to that demographic,” said store owner Josh Quinn. “We’re excited to be the first in that space, and provide a shopping experience that is welcoming to our older customers.”

    Fans of Tigertree will note that Grumpstump will feature some noticeable changes — including wider aisles that can accommodate electric scooters, and display signage that has larger fonts for those with deteriorating eyesight. The store will ditch hip background music in favor of playing a mix of am talk radio and show tunes from the golden era of Hollywood.

    In addition to men’s and women’s fashion, Grumpstump will carry a variety of lifestyle products. That includes slippers, sudoku and crossword puzzle books, shower chairs, and those little trays to separate your pills by the day of the week. Several popular items from Tigertree that are a hit with millennials will also be carried over, including a line of bowties and suspenders, straight razor shaving kits, headscarves and pillows with cats on them.

    When asked if Grumpstump would carry any medicinal products that help treat symptoms of an aging population — such as arthritis or incontinence — Quinn responded with uncertainty.

    “Depends,” he stated.

    The future location of Grumpstump is expected to be announced sometime in the coming weeks.

    For more information visit www.grumpstump.com.

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    Walker Evans
    Walker Evanshttps://columbusunderground.com
    Walker Evans is the co-founder of Columbus Underground, along with his wife and business partner Anne Evans. Walker has turned local media into a full time career over the past decade and serves on multiple boards and committees throughout the community.
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